THE SEO SYDNEY TRUSTS
The key to Tony’s success is that he delivers on client expectations. Years of experience working closely with industry researchers keep him ahead of the curve when it comes to delivering results in an ever changing Google environment.
He has over 15 years optimising our own and client websites to get found high in the search results for extremely competitive key word terms and is why we attract the clients featured below.
Tony runs a boutique agency with a team of the highest calibre of experience in the industry. He strongly believe bigger is not better and prides himself on doing everything in house. The boutique team of professionals get results and no issue is too big for Tony and the team.
To stay abreast of what Google demands of a spot one, page one listing in their search results, you have to be innovative. Tony is continually doing extensive testing to interpret the algorithm changes so his clients get an unfair advantage from his findings!
Our Sydney SEO team have the latest technology at their fingertips. Nothing is compromised to be at the cutting edge of our industry to help clients get an unfair advantage & the best results possible.
Let Tony Review Your Site & tell you 5 things you can do to improve your rankings
WHAT SYDNEY SEO SERVICES WE OFFER
Ranking On Google
Exceptional results achieved in getting businesses found in Google’s organic and paid Adwords search results, including Sydney related searches and other cities Australia wide.
We have access to state of the art, secure hosting located in a first class facility in Sydney. Talk to us about your hosting needs and let us impress you with what we can offer.
Website Speed Fixes
Don’t have visitors abandon viewing your site because the page load speed is below what Google is expecting in an authority site. We are experts at fixing slow loading sites, which have an effect on Sydney related organic searches as well as other Australian cities.
Let our expert AdWords consultant advise on and manage your campaign. This is an area where it can be extremely costly if you don’t know what you are doing. Engage the experts by contacting us today!.
We are sincere in offering a no obligation consultation without charge if you would like to talk to our principal on what is needed to get found in the Google Search Results. Click Here or call on +61 452633970 or 1800 Page One
Need help understanding the data relating to visitor numbers, user engagement, bounce rates, click through rates and Sydney, as well as other city related keywords etc? Let our analytic’s expert review your data so you can be ahead of competitors for any Sydney or other cities related search terms and make tweaks to create better user engagement.
Tony is pleased to share some recent examples of how he has helped these clients.
“I could not be happier that I chose to use Tony to fix my website issues! They kept me fully informed as to what he was doing and in no time I was in number one spot for Naturopath Sydney and Sydney Naturopath in Google’s search results.”
“We have been delighted with the team at SEO Solutions and could not be happier with the results. We highly recommend them for analysing and implementing strategies that work to increase your ROI as they did ours!”
The ranking of our website at the top of ‘Australian Business Announcements’ for our client press releases exploded our traffic to the site and it continues to grow.
We have been working with Tony for the last 4 months on SEO strategy and implementation. During this period we have gone from 5 front pages to 18 front pages for our highly competitive keywords. Tony only works within the ‘Google’ rules and the amazing results he delivers shows that Google recognize this. If you are looking to transform your business online, then you should be working with Tony and his team.
SEO Solutions are great! They sorted out our website issues so we got found. Clear explanations given and why Google wants certain things. Happy to recommend them given the results were better than expected and not at an arm or leg cost like others we talked to.
SOME PAST & PRESENT CLIENTS
LATEST SEO NEWS
We are delighted to welcome Smile Concepts as an SEO client. They are one of the best dentists in Sydney in carrying out all forms of dental work and are considered leading experts in porcelain veneers Sydney residents rave about. We also welcome Gemin3 Air Conditioning as a client this month and are assisting them meet Google’s website user experience in the Sydney air conditioning niche.
We do not agree with some agencies locking in unsuspecting business owners to long 'lock in' contracts and then not delivering on their promises. Its unethical and we have never had this as a requirement to engage us. We work on the basis that we have to earn the next months engagement and work hard each month to achieve this.
Tony, the Principal of Sydney SEO Partners, does all the technical work. Nothing is outsourced. Tony gives all clients his personal mobile number and answers any client questions on the spot as he is doing the optimisation of each account. We do not agree with some agencies simply passing the client work to someone straight out of university and they gain work experience at the expense of client who's is paying top dollar and deserves better treatment than that.
Yes, Tony goes to great lengths to explain exactly what he is doing and why. If clients have questions that come to mind over the weekend, he will answer them over the weekend. Its important to him that all clients are fully informed and are not kept in the dark like some agencies try to do.
Yes, Tony has worked with hundreds of web developers around the world and ensures there is a great working relationship with them at all times.
Yes, we have been providing this service for years and are well conversant with the compliance requirements Google requires. Talk to us today about our very competitive management packages we offer for this service.
Why is it called the Medic update?It’s called the Medic update because Barry Schwartz, a prolific writers in the search industry, called it that. It doesn’t mean this update only affected medical sites, quite the reverse from our observations.
What do we know about this update?In reality: not much. Google hasn’t said anything specific, and repeat their standard party line: Well if you think this isn’t that helpful, its the best you are going to get from Google on this or any update. You shouldn’t “just” build great content. Great content has to fit with the focus of your site, whether that’s informing people, selling products or services, or some other intent and it has to be high quality and more than just 200 words! This very good Search Engine Land article gives insight on how the impact of this update can be overcome if you have been affected:
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
What just happened?The Aug. 1 update came hard on us! This update was about reassuring a safe journey on sensitive topics like health, finance and anything related that could affect users well being. Websites covering content around these topics have to be extra cautious not to try and manipulate users into purchasing products or services they never really intended to buy. That is why the name YMYL (Your Money or Your Life) has been given to this kind of websites. Since we got hit by this update, we assumed we didn’t qualify as a trustworthy source and our main objective was to re-establish our E-A-T (Expertise, Authoritativeness, Trustworthiness) according to Google’s new standards.
The impact this update had on our websiteA month after the update, the results were disheartening. We lost on average 50 percent of our organic traffic: Organic traffic (August vs. July):
- -72 percent drop on our blog (health articles and guest blogging)
- -44 percent drop on our content pages (information about health and medical topics)
- -47 percent drop on out listing pages (physicians and clinics)
- -47 percent drop for our product pages (a physicians private page)
How we encountered the drop on our blog and content pagesOur blog is on a subdomain and mostly consists of glossary medical terms and articles by physicians and guest blogs. We were aware of some SEO problems but we believed it would not affect our main domain. The drop was so profound that we quickly assumed it was the root of all our problems. So we were forced to treat it as a spam website.
What we did
- We used “nofollow”’ on every link pointing from our website to our blog and vice versa.
- We used a different footer on our blog and completely separated it from our main domain until they became two different entities, with almost no interlinking.
- We went aggressively through the old style boost, nuke or noindex process.
- Know: Pure content with health information about a specific medical condition with as fewer promotional destruction as possible.
- Do: Listing pages especially focused on the particular medical condition
What we also did
- We reduced the amount of our promotional CTAs from four to five to just two or even one.
- We created an editorial policy and openly informed how we verify health information.
- We enhanced our author’s bio information.
- We had physicians review the content and added them as reviewers (inside the schema as well).
- We linked the author profiles with author pages (only with bio information) and also their website (if available).
- We added forms asking doctors and patients feedback.
How we encountered the drop on our listing and product pagesSince the very beginning, we identified a very serious problem with our rating star snippets in the rich results. They stopped appearing under every physician page in the search results as they used to and 30.000 verified reviews from patients for approximately 5.000 doctors simply disappeared! Losing our rating stars was certainly interdependent with the major drop we had on both on our product and listing pages and this usually happens during big updates. This was another clear signal we have quality problems and that we need to work towards our E-A-T. After a lot of research and going through the Google Quality Reviews Guide several times we decided to focus on three key elements to solve this.
1. Check online reputationThis was one of the earliest recommendations and it was a great source of hints that helped us create a personalized E-A-T to-do list. We were really surprised when we found a couple of reviews online from people saying that our physician ratings are untrustworthy. Could this be it? Our review policy is pretty straightforward and we do everything by the book, so we didn’t believe this could be true. Obviously, the problem was that we did not share this with our users in a clear and friendly way. We came up with some great ideas to solve this by adding more information to make our users feel safer. Our recovery happened before we had time to implement any of these changes, so we know for a fact that as far as it concerns just a couple of bad reviews online it’s not an important factor. But still, it was a great source for information and helped us understand what E-A-T is for our website and where we should focus.
2. Update structured data and metadataAfter some digging, we found something that looked like a glitch on the algorithm. Our website has two languages and while the rating stars didn’t work for our main country-language they were still showing up for search terms in the translated version! This was so strange, but we successfully replicated the issue with a multi-language website of a competitor in another country, using a proxy. After clarifying that the star rating snippet was working in only one language, we only had to figure out why, in our case, it had chosen the translated version instead of the main language. (I even started a topic on Webmaster Forum, you may check it if you are interested.) So in parallel with our E-A-T, we started working on our structured data in case there was a problem we were missing. What we did:
- We checked all our structured data again, applied all the recommended schemas and removed as many warnings as possible.
- Instead of only using language targeting hreflangs we also added language-country targeting and the x-default, according to Google’s guidelines.
- In the sitemaps, we listed for index only in the main language
3. Google auto-translate pluginBack in January, we released the second language for our website. We translated most of our resources but we still had a lot of work ahead of us. So, we used the Google auto-translate plugin, as a temporary solution. On Oct. 19, we decided to remove the plugin because we had reasons to believe that it might somehow interfere with the crawlers. I think it’s a diabolic coincidence that Marie Haynes tweeted this just a few days after our recovery. There is a nice discussion going on and John Muller has also joined so you may want to check it out. We never guessed at the time that it could be something considered as spam and honestly, I don’t know how Google may have crawled these pages. We were careful enough to use the “rel=canonical” and we found no signs of these pages being indexed. In any case, this was indeed one of our changes.
Results and key takeawaysWhile many online SEO tools may have been triggered on the 26th, I am 100 percent sure the “Thanksgiving update” happened on the 22nd because we witnessed the recovery happening in real-time. Not only did we get our traffic and SERPs back, but now the performance is even better, taking into consideration the seasonality. We could only speculate, as a community, if this is a rollback update of some kind or a reward update for the hard workers. But from our point of view and after a couple of weeks, our changes worked and we certainly got a boost we had never experienced before.
Blog and health content pagesOur decision to focus on user search intent and accordingly separate our pages was a total success! We got our SERP back for our “knowledge” content pages and as a “reward,” we also rank for the same search term with the targeted listing pages for many search terms, even on the top three positions in some occasions. Organic traffic of listing pages (targeted to a specific medical treatment): The surge happened earlier on Oct. 7. Organic traffic of content pages (targeted to a specific medical condition):
Listing and product pagesWe got our rating stars back and along with them all of our traffic and SERPs. We knew that if we managed to get our rating stars back everything would return to normal (and it did) so we never stopped working around the “algorithm glitch” theory. Our last change before the update was a drastic one. We decided to completely remove the rating schema from the English pages in hopes it would trigger the crawler to prefer our main language for the rating stars. And two days later our rating reviews came back! Until we find out more about the update, we find it hard not to believe that the rating schema triggered everything. The true paradox is that now we can’t replicate the problem on our competitors as we used to. Coincidence or not, this update had something to do with it.
Next stepsEven though we recovered, we will keep working in the same direction. For one, these are strange times and we have been witnessing many rollercoaster behaviors. Secondly, this experience helped us understand the true meaning of E-A-T even though we still need to do a lot more work to be confident. In sharing our case study, we are not suggesting that these changes will work for everyone but we found a magic formula for recovery for our site. The key takeaway is that every change we implemented made our website stronger, safer and the user experience better. This is what you should focus on.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
So, what have we discovered...1/ This is a wide reaching update that has seen a number of niches impacted, not just the medical niche. 2/ We have found our own methods that deal with this which include: a/ As noted in the Search Engine Land article, ensuring the structured data (also called schema mark up) is fully completed and shows such things as founders, and mark up their linked in profiles, who the principals of the firm are and mark up their LinkedIn, Facebook, Twitter and Google Plus profiles. b/ Focusing on lifting the quality of optimisation of entities supporting the business. ie. the LinkedIn, Facebook, Twitter and Google Plus profiles of the company, its principals and founders. c/ Focusing also on lifting the quality of referring links to the entities supporting the business. ie. the LinkedIn, Facebook, Twitter and Google Plus profiles of the company, its principals and founders as well as business citations such as Yelp, Yellow Pages and True Local. I would like to give you an insight into a medical practitioner's site (Advanced Chiropractic Care) who has been hit by this update. We were engaged on 11th November. Falls in rankings had been experienced and forced them to seek help from me as I am known in the industry for my penalty recovery work. (Search 'Google Recovery Services' and you will see my site spot one above the Google help pages) You can see in their ranking graph below for the 'Chiropractor Sydney' key word that they completely disappeared for the key word term 'Chiropractor Sydney' after a long period of being high on page one. I have worked hard on this site delivering to Google what they expect and you can see that the rankings have turned around and have catapulted back and on 31st December was at spot 39. If you check now I have him much higher and on 14th January 2019 in spot 16 (upper part of page two) just two weeks later. Below is the ranking graph off AFREFS.com as at 31st December and when they crawl the site next, the graph will reflect the continuing upward trajectory.
We are delighted to confirm that late in 2019 we have been engaged by several new corporate businesses, two listed on the ASX, being Invitrocue Ltd and Zoono Groop Ltd. Both are in the biotechnology space and their profiles are as follows:
Invitrocue Ltd is a world-class innovative life sciences company that specialises in developing ground-breaking 3D cell-based models derived from liver and tumour tissues.
Our proprietary testing methods provide valuable insights into liver toxicology, infectious diseases and oncology. By enabling assessments of the best ways for drugs to be developed, we impart to the industry valuable knowledge in creating better, faster and more affordable disease treatments, working towards the company’s goal of creating a healthier society by providing patients with the best possible care.
The business involves developing and commercialising a series of technologies derived from Singapore’s Agency for Science, Technology and Research (A*STAR)
Invitrocue was first founded in 2012 to commercialise proprietary 3D cell culture technology developed by Professor Hanry Yu and colleagues at A*STAR’s Institute of Bioengineering and Nanotechnology in Singapore. The technology has since been successfully developed into a commercial offering of in vitro liver models for drug toxicology testing. We have also developed a clinical service called Onco-PDO, leveraging Invitrocue’s extensive expertise and know-how in 3D cell culture to grow patient-derived cancer cells in its proprietary scaffolds and other platforms to test them against a range of cancer therapies. These technologies are a key advance in the treatment of a range of cancers, and we are already working with a number of the world’s leading pharmaceutical companies and clinical centres. Invitrocue is headquartered in Singapore, with operations in Australia, China, Hong Kong and Germany, and is listed on Australian Securities Exchange under the ticker IVQ
Zoono Group started off as a one antimicrobial protective formulation available in bulk packs. Zoono experienced rapid growth as news of this new unique technology started to spread.
Other client signings include Australian listed Online Brokers Directory, online brokers Australia. Their profiles are as follows:
Online Brokers Directory showcases the array of retail broking services offered by operators licensed in Australia in the option, CFD, equities and forex brokers, as well as other financial service providers like self-managed super fund managers and crypto currency exchanges. It gives visitors to the website the ability to search for, and easily make contact with, online brokers by specialty or location with ease, as well as access top-rated broker research material for their online trading or long term investing strategies.
Online Brokers Australia is a CFD, Forex & stock broker comparison and reviews company. We specialise in comparing Australian CFD providers, Australian forex brokers and Australian stock brokers. Another significant recent client signing is Celebrity Speakers. Celebrity Speakers was established in 1978 and has been managed by Mr David Maher since 2006. Its head office is in Sydney CBD and is Australia’s premier Speakers’ Bureau. They are known for finding inspiring talent, for any event, be it a lunch of 10 to a conference of 10 000 people. The bureau specialise in providing informed advice about the best keynote speakers, MC’s, and entertainers to the Corporate, Government and Association events markets in Australia and Internationally. Talent to Inspire, educate, inform and entertain.
SEO.Sydney are delighted to welcome these new clients as well as Air Conditioning Sydney contractor Alliance Climate Control and note that all have been referred to us and is testament to the quality of our work with other clients.
If you would like to know more about our SEO Freelance Consultant services, please call our principal Tony Adams any time on +61 0452633970
2018 Is The Celebration Of 40 Years In Business For Celebrity Speakers
Founded in 1978 by the late Christine Maher, Celebrity Speakers celebrates in 2018 the 40th year of providing professional keynote speakers, MC’s, and entertainers to the Corporate, Government and Association events markets in Australia and Internationally.
Media ContactCompany: Celebrity Speakers Contact Name: Mr David Maher Email: firstname.lastname@example.org Display email: No Display phone: Yes Phone: +61-2-9251-1333 Address: Head Office – History House 133 Macquarie Street, Sydney, NSW 2000, Australia Website: https://www.celebrityspeakers.com.au
Club Med Confirm Continuing Strong Bookings for Their Bali Beachside ResortClub Med confirm strong bookings ahead of the May to July peak dry months season. Between fields of rice paddies and temples, the Club Med Bali Resort is a sanctuary for families and friends on the shores of Nusa Dua. With masses of space to unwind, contemporary design inspired by local culture, an adults-only Zen Pool overlooking a lush field of palm trees, a holiday to Club Med Bali rejuvenates body and spirit. There are so many things to do at the resort from visiting the floating restaurant with delectable al fresco dining, exploring the nearby temples or be pampered in the Spa by MANDARA. Plus, embrace the spirt of local culture with Balinese cooking lessons and evening shows. Club Med Bali holidays have never been so blissful! Little ones are well catered for and can fly on the trapeze or play about in the splash pool with new friends in a safe environment. It is no wonder Bali is one of Australia’s favourite holiday destinations. Towering coconut palms and long, sandy beaches under the warm tropical sun. Tourists love Bali for the rich cultural and spiritual history they can explore, with fragrant foods, temples and traditional festivals which explains the strong tourism numbers in recent years. Emma Cayeux, spokesperson for Club Med said, “Bookings are strong for different times of year with surfers wanting to catch the best waves between April & October, and chasers of culture booking to attend the Nyepi Festival in March or the Galungan Festival in February” She went on to say, “Bali has something for everyone and our kids club activities make it a truly great all-inclusive family holiday resort.” About Club Med Club Med is the worldwide leader in upscale Premium All Inclusive holidays. Guests have the freedom to enjoy the wide variety of services and activities that our Resorts offer, be it on their own or with others. The extraordinary Club Med experience includes accommodation with refined comfort, all gourmet meals, all-day bar and snacking, a wide selection of sports and leisure, night entertainment and parties, as well as children’s clubs for all ages. Guests get to enjoy true quality time with their loved ones knowing that everything is safe and taken care of. With over 67 resorts located all over the world, vacationers may look forward to spending a truly unforgettable holiday at exotic locations! For more information on all inclusive Bali holidays please visit the Club Med website https://www.clubmed.com.au Media Contact Emma Cayeux Company Name: Club Med Company Address: 227 Elizabeth St, Sydney, NSW Australia 2000 Phone: 1800 258 263
Shapewear Range Launched By Modibodi
Modibodi specialises in period & leak proof underwear for women and has just launched its much anticipated ‘Shapewear’ range.
Media ContactCompany: Modibodi Contact Name: Liana Lorenzato Email: email@example.com Phone: +44-20-7403-6900 Address: 4 Leathermarket Street, London, England SE1 3HN, United Kingdom Website: https://www.modibodi.co.uk
Property Investors Alerted To Boyant Queenstown Property Market
In a recent look at the New Zealand property market, Eleven Media have alerted clients and property investors to the continuing buoyant Queenstown property market.
Media ContactCompany: Eleven Media Contact Name: James Butterworth Email: firstname.lastname@example.org Phone: +61-452-633-990 Address: Level 32, 200 George Street, Sydney , NSW 2000, Australia Website: http://elevenmedia.com.au
Online Brokers Australia Feature Pepperstone Forex Broker Review
Blog Headline: Online Brokers Australia Review Site Features Pepperstone FX Broker
Online Brokers Australia feature Pepperstone Group Limited with a ‘highly recommended’ forex broker rating in its selective review of ASIC licenced brokers.
Blog Summary: Sydney based Online Brokers Australia feature Pepperstone Group Limited with a ‘highly recommended’ forex broker rating in its selective review of ASIC licenced brokers.
Media ContactCompany: Online Brokers Australia Contact Name: Mr Stuart Young Email: email@example.com Phone: +61-2-8880-9022 Address: Level 36, 1 Farrer Place,, Sydney , NSW 2000, Australia Website: https://www.onlinebrokersaustralia.com.au
Separated Families Encounter Problems When Travelling
Blog Headline: Australian Separated Families Encounter Problems When Travelling
Australian families travelling during the summer holidays can encounter certain difficulties if they have been affected by separation or divorce.
Blog Summary: Australian families travelling during the summer holidays can encounter certain difficulties if their circumstances have been affected by separation or divorce.
Contact InformationCompany: Justice Family Lawyers Contact Name: Mr Hayder Shkara Email: firstname.lastname@example.org Phone: +61-2-8089-3148 Address: Level 2 255 Castlereagh St, Sydney, NSW 2000, Australia Website: https://justicefamilylawyers.com.au
Forex and CFD Brokers Feature Australian Online Brokers Directory
Blog Headline: FX and CFD Brokers Feature Australian Online Brokers Directory
Sydney based Online Brokers Directory have launched a new website featuring Australian forex brokers, stock brokers, as well as CFD and other financial services providers.
Blog Summary: Online Brokers Directory have launched a new website featuring Australian forex brokers, stock brokers, as well as CFD and other financial services providers.
Media ContactCompany: Online Brokers Directory Contact Name: Mr Stuart Young Email: email@example.com Phone: +61-2-8880-5262 Address: Level 13, 167 Macquarie Street, Sydney, NSW 2000, Australia Website: https://onlinebrokersdirectory.com.au
Sydney Chiropractor Warns of Electronic Devices Impacting On Patients Posture
Blog Headline: Leading Sydney Chiropractor Warns of Electronic Devices Impacting On Patients Posture And Their Health.
Sydney based Advanced Chiropractic Care in an interview with Eleven Media detailed the impact electronic devices is having on the posture and health of those using them.
Blog Summary: Advanced Chiropractic Care in an interview with Sydney based Eleven Media detailed the impact electronic devices is having on the posture and health of those using them.
Media ContactCompany: Advanced Care Chiropractic Contact Name: Dr Zak Nishanian Email: firstname.lastname@example.org Phone: +61-2-9262-6566 Address: 43 King St, Sydney, NSW 2000, Australia Website: https://www.advancedcarechiropractic.com.au
Zoono Files Legal Proceedings Against Stayzon Retail Ventures Pty Limited & Capital Partners Pty Limited
We recommend the media syndication services offered by PressCable.com
Here are some examples of releases that have been published on their platform:
Defiant Digital Confirm The Power Of SEO In A Marketing Funnel
In an exclusive interview with Eleven Media, Sydney based Defiant Digital confirmed and elaborated on the power of SEO in a marketing funnel.
Sydney, Australia - January 13, 2020 /PressCable/ —
Showing up on page one of google when someone is looking for the solution that a business solves, is one of the most powerful, high converting and cost effective ways to grow. It’s possible to achieve this with the right SEO strategy and it will not only help drive more leads and sales, but it also creates a ‘top of funnel’ audience that is in hunt mode and actively looking to solve a problem.
Eleven Media’s independent investigations found that search engine optimization, often referred to as SEO, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine such as Google. SEO refers to the improvement of unpaid results, often referred to as organic results and excludes visitors via the purchase of paid placement advertising such as Google Ads on the Google search engine platform.
Jamie Kritharas, Founder and Head of Growth of Defiant Digital said this when interviewed by Eleven Media, “Retargeting a warm audience that’s found you themselves in a Google search result converts far higher than bringing cold prospects into the top of your funnel and we’ve seen incredible results with harnessing the power of SEO in our client’s marketing mix”
About Defiant Digital
Defiant Digital is a full-service digital marketing agency trusted by Australia’s leading brands and SME’s. The ROI driven team is led by highly experienced experts with an outstanding track record and one goal, to deliver high performance digital strategies that are aligned with their client’s long term vision.
They have an experienced team of specialists in both paid advertising and search engine optimization strategies for the largest of corporates in any industry or niche.
Address:Level 21 133 Castlereagh Street, Sydney, NSW 2000, Australia
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